For small & medium wineries
We take care of everything else. You get out and sell.
Inventory, compliance, bookkeeping, winemaking support and AI that actually feels human — handled by one team, led by a winemaker who still runs his own winery.
AI, made human
Worried AI will make your winery feel like a robot? So were we.
Wine is a relationship business. Done right, AI doesn't replace the personal touch — it gives you back the time to offer it. We hold your hand through every step, start small, and never put anything in front of a customer you haven't approved.
"It'll sound like a robot."
It sounds like you.
We train every tool on your voice, your wines and your story. You review and approve before anything goes live.
"It'll replace my people."
It frees your people.
AI drafts, sorts and reminds. Your team spends the saved hours with guests and club members.
"What about my data?"
Your data stays yours.
We explain exactly where your information goes, keep access tight, and you own everything we build.
"I'm not a tech person."
You don't need to be.
We set it up, train your team in plain English, and stay a phone call away.
Where AI makes the experience more human
Customer service
Order questions, shipping updates and tasting bookings answered fast, in your voice — with tricky ones handed straight to a person.
Client response
Distributor, trade and wholesale emails drafted and followed up so no lead or reorder slips through the cracks.
Wine club management
Shipment prep, card-decline follow-ups, address changes and skip requests handled before they become cancellations.
Member engagement
Personal notes on anniversaries and favorite wines, event invites and release previews that make members feel known.
Services
Everything between the crush pad and the filing deadline.
Bulk wine inventory
Lot tracking, tank and barrel reconciliation, blends and transfers, and month-end counts that actually tie out.
Case goods — even off site
Finished-goods tracking across your winery, tasting room and off-site or third-party warehouses, so you always know what you can sell and where it is.
Compliance & bookkeeping
TTB operations reports, excise tax returns, bonded-premises records and the books behind them — prepared, reviewed and filed on time.
Consulting winemaking & planning
Experienced consulting winemakers plus harvest planning, tank allocation, bottling schedules and work orders your crew can follow.
Customer & club experience
Human-sounding AI for customer service, club management and member engagement — set up, approved by you, and supported by us.
Custom apps & webtools
Hyper-specific tools built around how your winery really works — instead of paying for a giant software suite you only half use.
Custom apps & webtools
Say goodbye to the costly software suite that never quite does what you need.
We build small, hyper-specific apps that fit your winery like a glove — and you own them. One example: our Virtual Tank Planner puts your whole cellar on one screen. Upload the daily inventory export and every tank updates — lot, wine and gallons — on a map laid out like your actual building.
- Built around your process, not the other way around
- Works on phones, tablets and desktops
- Pulls from the reports and spreadsheets you already have
- No per-seat license fees that grow every year
Our team
Your whole back office. One phone call.
Most small wineries juggle a consultant here, a bookkeeper there and a software rep who never calls back. We bring it all under one roof.
We take care of everything — so you can get out and sell.
How it works
Start small. Keep what works.
Free walkthrough
A 30-minute call or a visit to your winery. You show us how things run today; we show you where the hours are going.
One small win first
We pick one thing — a report, a club process, an inventory headache — and fix it. You see the value before committing to more.
We stay with you
Training for your team, ongoing support, and as much or as little of the back office as you want to hand over.
Ways to work together
Project
[Starting at $X]
A defined job at a fixed price: an inventory cleanup, an AI setup for your club, a custom app.
Back office, handled
[$X / month]
Our team runs your compliance, books, inventory and customer follow-up every month. You sell.
As needed
[$X / hour]
Harvest crunch, an audit coming up, a staff member out — bring us in for exactly the hours you need.
About
Hi, I'm Kevin Casey.
I own and run Finnella Cellars, and I've spent more than twelve years in wine inventory, production planning and compliance at some of Sonoma County's busiest wineries. Before wine, I led customer-service teams as an executive, using technology to fix the problems that slowed people down.
At Finnella, the tools we build have freed up so much of my time that I can finally share what I've learned. Vinequipt brings that to you: the same systems, the same team, at a size and price that make sense for small and medium wineries.
Let's get you back out selling.
Tell us a little about your winery and what's eating your time. We'll reply within one business day to set up a free walkthrough.